Free tour
Modernity and Culture Free Tour in Sao Paulo
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Guru: Lucas
PRO
Verified quality
Registered on 19 January 2023
My name is Lucas, a "paulista" who loves to share the real spirit of Sampa (that’s how we locals call São Paulo) with visitors from around the world.
I’m passionate about this city, and I’d love to show you why!
During our time together, I'll share cool facts, hidden stories, culture, tips on where to go, and the unique history of São Paulo and Brazil — from the past to the present.
Think of it as hanging out with a local friend who wants you to experience the best of Sampa!
Free reservation and cancellation
Pay-what-you-want tour, no set price, reservation and cancellation are free
Tour description
📍 Explore the cultural heart of São Paulo
Discover Paulista Avenue, the most iconic and vibrant avenue in São Paulo, on a guided walking tour that blends history, architecture, culture, and local stories.
The main highlight of this walking tour is that it is offered in English and Spanish;
The tour is conducted by a local who explains São Paulo’s history in a global context, connecting Brazil’s past and present in a way that is easy to follow and engaging.
🏛 What you will see
Historic palacetes from the coffee barons era
The famous McDonald’s #1000 and urban curiosities
Trianon Park, a preserved fragment of the Atlantic Forest
The iconic MASP and its revolutionary architecture
The futuristic FIESP Building
Cultural centers like Itaú Cultural, SESC Paulista, Casa das Rosas and Japan House
📚 What you will learn
Why Paulista Avenue replaced the old city center
How coffee wealth shaped São Paulo’s architecture
The impact of immigration on the city
How modern art, politics and protests transformed the avenue
Why Paulista is both a financial hub and a cultural corridor
🤓 Fun facts & local insights
How Paulista changes completely between weekdays and Sundays
Where locals actually go (not just tourist spots)
You’ll also receive local tips on food, museums, neighborhoods and transportation.
✨ Why join this tour
Because Paulista Avenue is not just a street — it is the story of São Paulo itself.
And experiencing it in English or Spanish, with a local guide, makes all the difference.
Highlights
What will we see on this tour?
Meeting point:
Punto de encuentro
I will be in front of Work Café Santander in the shopping mall Center 3, close to Consolação Station of the subway
1
Outside visit
Residência Joaquim Franco de Melo
2
Outside visit
Méqui 1000
3
Outside visit
Museu de Arte de São Paulo Assis Chateaubriand
How much does this tour cost?
Free tours do not have a set price, instead, each person gives the guru at the end the amount they consider appropriate (amounts usually range from €15 to $50 depending on satisfaction with the tour).
Who is this tour for?
Accessibility
Suitable for people with reduced mobility.
Groups
Does not accept large group bookings.
Pets
Suitable for bringing pets.
What should I know?
Minimum attendees
Requires a minimum of 4 people to conduct the tour.
Additional costs
The tour does not require payment for entries or additional expenses.
Free cancellation
If you cannot attend the tour, please cancel the reservation, otherwise the guide will be waiting for you.
Payment methods
Electronic or card payment accepted.
