Just around the corner from the world-famous Portobello Road, this treasure trove of consumer culture showcases the evolution of household packaging, advertising and design from the Victorian era to present day, featuring over 12,000 items. Discover how food packaging, toys, magazines, technology, travel and fashion from some of the world’s best loved brands have changed over the past 150 years.

Every ticket purchased for visits in 2026 is valid for 12 months from the date of your visit. Please make sure to keep hold of your ticket if you want to reuse it. Re-entry will not be allowed without a valid original ticket.