Fall in love with Jerez with our essential free tour

Welcome to Jerez de la Frontera! We are a team passionate about immersing ourselves in an authentic journey through time, exploring the history, traditions, and best-kept secrets of this unique city. Jerez, with its cultural richness and hospitality, invites you to discover how the passage of centuries has shaped its essence.

Have you ever wondered about the origin of the zambombas? Join us on this visit to find out, and we assure you that you will never see this festival the same way again. And what if we told you that wine is directly related to the Cathedral? During the tour, we will tell you why. Also, would you like to see the iconic flamenco dresses of Lola Flores? Follow us, and we will reveal the secret of where they are located.

With a passionate and close approach, we will explore together the most representative places, such as the Alcázar, the Cathedral, and the wineries that have given Jerez worldwide fame, while unraveling stories that will make you see this city with the eyes it deserves.

Before ending our route at Plaza del Arenal, if you wish, we will have a bulerías finale around the most emblematic contemporary building in Jerez, which appears on postcards and souvenirs of the city. The visit ends very close to this Plaza, making it easy for you to plan where to park or enjoy the local cuisine before or after the tour.

For this and much more, we invite you to join us on this exciting journey. We look forward to seeing you!