With the arrival of every new season, millions of travelers plan their holidays while asking themselves the same question: where is everyone headed this year? We’ve gathered real booking data from GuruWalk for the upcoming summer months in the northern hemisphere and winter in the south, and the result is a living portrait of how people around the planet are moving between June 21 and September 22.
This interactive map shows the behavior of 54 origin markets across 80 destination countries and 312 cities. It’s not a survey or a forecast: these are the routes travelers are actually choosing, city by city.
Global trends: Italy dominates, Spain holds strong, the UK keeps its spot
If we had to sum up the season in a single headline, it would be this: Italy is the destination of the moment. We analyzed where the residents of 54 countries are traveling to, and country by country, Italy is the one that most often tops their list of favorite destinations. Spain follows close behind, firmly in second place. The United Kingdom rounds out the podium, followed by France and Portugal.
It's a deeply Mediterranean and European top five, with southern European summer as the great magnet: the combination of historic cities, food, and coastline keeps winning the battle for travelers' attention.
The rise of domestic tourism around the world
Perhaps the most revealing figure for the coming months of 2026 isn't where people are traveling to, but how many are choosing to stay home. Domestic tourism is showing strong numbers in markets like Germany, Spain, France, Italy, the United Kingdom, and Poland.
The German case stands out the most: for its travelers, the star destination of the summer is their own country. But it's not an isolated exception. In Spain, the domestic market is the second most chosen destination, right behind Italy. Rediscovering what's close to home — a neighboring city, a historic center never explored at a leisurely pace — has become just as legitimate a way to travel as crossing the continent.
Methodology
The data comes from real free tour bookings made on GuruWalk for trips between June 21 and September 22, 2026, across 54 origin markets, 80 destination countries, and 312 cities. All information is anonymized and expressed only as percentages, rankings, and relative proportions; no absolute booking or traveler volumes are published.
Are you a journalist or do you represent a media outlet? This interactive map is free to embed on your website. Just click the "Embed on your site" button right below the map to copy the code and publish it in your article. We'd appreciate it if you credited GuruWalk as the source.
