The Original Paulista Ave Free Walking Tour (Cultural Heart)

The best Free Walking Tour of São Paulo since 2012!

"A great tour through the cultural heart and favorite spot of the city, discovering attractions, sight-seeings, secrets - and understanding why this avenue is the most important and famous in São Paulo, and also the favorite by locals to hang out"
Discover São Paulo with who really knows the city!

>> HIGHLIGHTS of our Paulista Ave Free Walking Tour:

🏙️Paulista Ave is considered nowadays the Cultural Heart, the main avenue of the city, the new downtown, where everything happens in São Paulo - and we show and feel that in our tour!

🏠we show the last five old mansions that survived the time, including the famous Casa das Rosas and McMil;

🎭amazing cultural spaces, such as the MASP (Museum of Art of São Paulo), Sesc Paulista, Itaú Cultural, Japan House, and others;

🏢iconic buildings like Conjunto Nacional complex, Gazeta building, FIESP building, Torre Paulista building - representing the modernity of São Paulo in the 60’s and 70’s;

🌳the green public parks at the avenue: Trianon Park and Mario Covas Park;

🏫famous places in the area, as Jardins neighborhood and Santos boulevard, Matarazzo’s City, Santa Catarina Hospital, an abandoned hotel, and much more!

📜secret stories, fun facts, curiosities, recommendations of authentic real places!

➡️the most complete experience around Paulista Ave and the new downtown of São Paulo!

>> what YOU GET ONLY WITH US in our Free Walking Tour:

🏛️we cover over 25 attractions and sightseeings located in the surrounding of Paulista Ave;

😁the best and most fun tour-guides of São Paulo! This is a collective project made by a small group of local and professional tour-guides, who believe in sustainable tourism with real connection to the community.

🥇this is the first and the official Free Walking Tour of São Paulo, since 2012! We’ve been always improving and updating our tours to keep being the best choice for open-minded travelers from all over the world who wants to discover the best of São Paulo!

➡️ this is local project, made by local guides, to offer you a local authentic experience. 🙌🙌

>> What you should know about our Paulista Ave Free Walking Tour:

📆every Wednesday, Friday and Sunday, at 3h30pm (please, show up at 3h20pm);

✅ Always confirmed! Sunny or rainy days, we are there!

📍Meeting Point: Paulista Ave with Augusta St. (Jardins side), in front of Banco do Brasil (Consolação subway station) | address for GPS: “Av. Paulista, 2153 - São Paulo”;

⏰duration of 2h20min with a 5min break (total: 3,5km);

🔚the tour finishes about 6pm at Casa das Rosas, two blocks from Brigadeiro subway station (green line) and next to Sesc Paulista!
🗣️ tours totally in English;

>> How to join our Paulista Ave Free Walking Tour?

🛜Book Online!

You can book online your spot through GuruWalk platform, or directly through our website. And then show up at the Meeting Point 10min in advance and confirm your booking with our staff.

✴️Show up at the Meeting Point!

You can join our tour showing up at the Meeting Point 15min in advance and register your participation directly with our staff. 

⛱️ our staff will be at the Meeting Point wearing red T-shirts and holding a red umbrella - easy to find us!

>> MORE ABOUT our Paulista Ave Free Walking Tour:

⭐️⭐️⭐️⭐️⭐️ 5 Stars on Google Reviews!

🏆🏆🏆🏆🏆9 times awarded “Traveler’s Choice” by TripAdvisor (2025, 2024, 2023, 2022, 2019, 2018, 2017, 2016, 2015)!

⭐️⭐️⭐️⭐️⭐️ 5 Stars on TripAdvisor!

📘🌎📖recommended by LonelyPlanet travel book!

🏅👬👫👭🏅the best local and friendly tour-guides of the city, high qualified and licensed, experts in Brazilian and São Paulo’s history!
📌🔟0️⃣0️⃣0️⃣ More than 10 thousands walking tours made so far;

➕🧑‍🧑‍🧒‍🧒 more than 160.000 travelers have walked with us since 2012!

➡️➡️ You deserve the best! Join us and get the best out of São Paulo!

🚏Paulista Ave route:

WHEN - on Wednesdays, Fridays and Sundays - at 3h30pm

duration: 2h20min. (from 3h30pm to 5h50pm)

Please, be at the Meeting Point at 3h15pm.

WHERE - Meeting Point: on the corner of Paulista Ave with Augusta Street, (Jardins side), in front of Banco do Brasil (Consolação subway station). Address for taxi/uber: "Av. Paulista, 2153".

WHAT - it´s the official Free Walking Tour in São Paulo, showing the cultural heart and the most famous avenue of the city.

SIGHT-SEEINGS - Conjunto Nacional building, Cultura bookstore, Mural of street art of Oscar Niemayer, Augusta Street, Casa das Rosas Museum, Tv Gazeta building, Trianon park, Mário Covas park, Cidade São Paulo Mall, Center3 Mall, MASP, Matarazzo´s Hospital, old mansions of Paulista Ave, Japan House Cultural Center, Sesc Paulista Cultural Center and much more!

BOOKING - you can book here (or directly in your website) your spot in our group. To join our tour, please, confirm your name with our guides at the Meeting Point before it starts! 

We always have an extra spot, event if it’s full online.  Just show up at the Meeting Point 15min before the tour starts and register with our staff! ;-)