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Free tour

The Florence of Merchants between Major Arts and Minor Arts

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Duration: 2 hours
Languages: Italian
Guru: oriano
Registered on 6 February 2026
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Free reservation and cancellation
Pay-what-you-want tour, no set price, reservation and cancellation are free

Tour description

Our tour begins at Piazza Santa Maria Novella, and we will head towards Via de’ Tornabuoni, where the palaces of ancient Florentine families frame the most beautiful fashion street in the world! Along the way, we will encounter wine windows, some still in operation! We will stroll through the guild districts where the major and minor arts traded, engaged in politics, and commissioned prestigious artists to build monuments, churches, and palaces to celebrate their power and wealth. We will pass through Piazza della Signoria, where for centuries the people exercised power taken by force from the aristocrats. We will pass under the Torre della Castagna, the first seat of the priors near Dante's house, and arrive at Piazza Duomo with Giotto's Campanile, the Baptistery of San Giovanni, and the Cathedral of Santa Maria del Fiore with Brunelleschi's dome. We will continue to the San Lorenzo district, dear to the Medici family, who built the palace here that cost them their exile and in whose basilica the remains of the family members rest. We will end the tour with a visit to the open-air market of San Lorenzo and part ways at the central market where we can enjoy typical Florentine dishes from the lampredotto sandwich to the Florentine steak (1 kg Chianina steak) washed down with a glass of Chianti.


Highlights

What will we see on this tour?

Meeting point:
Punto de encuentro
In Piazza Santa Maria Novella under the obelisk in front of the entrance to the Basilica, you will see me with a green flag
1
Outside visit
Via delle Belle Donne
2
Free entry
Strozzi Palace
3
Outside visit
Palazzo Davanzati
Tour map

How much does this tour cost?

Free tours don't have a fixed price. At the end, each person contributes to the guide the amount they consider fair based on their satisfaction. As a guideline, Guruwalk recommends between €15 and $50 per participant.


Who is this tour for?

Accessibility
Not suitable for people with reduced mobility.
Groups
Does not accept large group bookings.
Pets
Suitable for bringing pets.

What should I know?

Minimum attendees
Requires a minimum of 5 people to conduct the tour.
Additional costs
The tour does not require payment for entries or additional expenses.
Free cancellation
If you cannot attend the tour, please cancel the reservation, otherwise the guide will be waiting for you.
Payment methods
Cash payment only.
The Florence of Merchants between Major Arts and Minor Arts
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